Today we’d like to introduce you to Max DiNatale.

Alright, thank you for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I started my career working in the advertising industry, buying both traditional and digital media. I decided to start my own business so I could be a little more creative, be my own boss, and help people with extremely customized digital marketing.

I specifically felt like there was a hole in the market for budget-friendly, customized social media management in the area. I started helping friends and family with their pages, and then the business slowly grew to add more clients, more team members, and bigger projects. That was around 5 years ago – now I can’t imagine doing anything else!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Honestly, the business picked up quicker than I had even anticipated and has stayed extremely smooth since then, experiencing tremendous volumes of growth from year to year. COVID provided a small shockwave of clients wondering what their next steps should be or briefly pausing, but the world of digital marketing is here to stay – people rely on their messages being sent out digitally no matter what is happening in the world.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Max DiNatale Digital Marketing specializes in content creation + social media management for small to medium-sized businesses across the Southeast. That means providing photo + video content and full channel management for platforms such as Facebook & Instagram.

I’m truly most proud of my team and how far we’ve come – from working with 1 or 2 local Greenville clients to currently serving around 20 right now. Our content clients are mostly in the Southeast (Greenville, Spartanburg, Atlanta) – but we also serve clients for paid digital advertising and social media management in Missouri, Illinois, and Florida.

My team’s creative abilities really set us apart – our content is bold, unique, customized to the client’s needs, and always reflective of their brand. I specifically pride myself in my responsiveness and commitment to the client – each client feels like they are the #1 priority. Nothing ever goes over a few hours without being answered.

What matters most to you? Why?
I want all of our clients to feel special, and to feel that what we’re doing is actually making a difference to their business – whether it’s saving them time, taking something that they don’t like doing off their plate, or making something look a bit more polished/professional for them.

I don’t ever want them to think that they’re just a number or that we don’t care about their individual brand – we feel strongly about each company we work for, and we do our best to serve them as if it was our very own business.